About Us

We’re a global team of passionate designers and engineers, dedicated to creating award-winning products that redefine everyday life. Found in the world’s top design stores and loved by millions, our innovations blend function, style, and excellence.

The more you use HoldUp™, the more you’ll wonder how you lived without it. Keep your phone sand-free at the beach, capture your best golf swing, entertain the kids, navigate hands-free, or even use it as a bedside alarm. With endless possibilities, the only question is—how will you HoldUp™?